In Online Marketing video marketing has become latest revolution as it uses a wide platform and facilitates market to show their ads so clearly and effectively. Now the reach and strength of YouTube is not hidden and experienced by many artists, known personalities and comedians who have initiated their careers through YouTube videos. Take the example of the Heartthrobs of world like singer Justin Bieber, actress/model Kate Upton etc., the impact of video marketing cannot be denied.
As famous personalities and celebrities are using such a wide platform to showcase their talent and new skills, Small businesses can also expand their businesses and reach by understanding the numerous benefits of utilising YouTube in their Inbound Marketing Campaign.
First thing is to be aware about this platform and its benefits you business. The processes which you have to carry or rules and guidelines which you have to follow to run a effective and successful campaign or using this widely used video sharing and promotion platform. You can go through different modules available online. I am providing you some basic points to have better understanding.
Below are few of the basics for YouTube Video promotion:
- Attention Capturing
While talking about captivating audiences, nothing can beat a creative YouTube video. By having the practical experience, i can say this platforms provides your company an extraordinary exposure. It is based on data that viewers watch hundreds of millions of hours of YouTube videos per day. Its quite amazing that every minute, an estimated 300 hours of YouTube videos are uploaded.
- Huge Traffic
This platform is not only for sharing and liking, it increases the traffic and ads points for marketing! As per data, there are more than 1 billion users here on YouTube and the no. of hours for watching videos/month has been constantly increasing by 50% year over year. YouTube facilitates the best scope for your business message to reach mass users that all have the tendency of becoming prospective customers. Not only does YouTube provide a cost-effective dissemination strategy, but its reach is far more comprehensive than regular television and cable stations.
- Viral Marketing
Many viral marketing advantages are associated with YouTube. Easily embedding videos on websites, sharing them on social media etc. Its a wheel process where viewers constantly cycle and share videos with friends, colleagues and family members through this medium. The forward process remains on as next person shares these videos to other group and so on, thus creating a ripple effect.
- Multiple Video Marketing Channels
Have you ever used YouTube to market to your audience? Creating and posting a video on YouTube is a powerful asset to any online marketing strategy. The mass reach and widely recognizable format places it as the perfect ground for staging a product or service. YouTube’s video suggestions & shares benefits every kind of business. It is one of the most successful marketing campaign platform for marketers.
- Search Engine Rankings
As Youtube is owned by Google and Google also acquired the social media giant as part of its overwhelming influential search and social media online presence. Jointly, it is one of the most effective and strengthful of all the social media marketing strategies. It is one of the reason that YouTube videos are ranked routinely high on Google’s search pages.
- Integrated Social Media Marketing
As being international, YouTube provides huge exposure for your business! Its very easy to share YouTube videos online. Its integration into any social media strategy plan is simple. Your business exposure can instantly increase exponentially by distributing YouTube videos on other popular media sites such as Facebook, Twitter, LinkedIn, StumbleUpon, and Reddit etc. The more popularity your YouTube video receives, the higher it will rank. The more popularity for the video, the better the chance that associated links will be clicked, which will also grow your online business presence.
- Accessibility Around The World
As being an international sensation and reach to different countries around the globe its the best platform in its field. It is easily accessible anywhere on multitude of different devices, such as laptops, PCs, smartphones, tablets etc. As per recent data, about half of all views comes from mobile devices. Its the popularity and reach of YouTube that it is available in 61 languages and is being used in 75 countries. About 60% of views on a video come from outside the country where it originated. The high level of availability, facilitates the exposure potential for your business video and also provides one of the most effective marketing tools available – on a 24/7 basis each day.
I suggest to business owners or individuals to use this platform for better visibility, reach to mass users, huge traffic for your website, better ranking on search engine and ultimately conversion for your business & continue to rise.
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