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Digital Marketing Trends

Digital Marketing Trends

Sunday, 16 April 2017

Facebook Advertising - How It Can Benefit Businesses For Better ROI


In Online Marketing its always very important to know, how, where and when to advertise your business online as it is very important task which impacts the performance of the marketing efforts. With Google Adwords offering incredible, impressive and profitable search ad campaigns, many businesses ignores to consider the value of other advertising mediums.
In this post, I am going to highlight one of the widely used platform which is quite effective in creating brand awareness and driving traffic for the businesses i.e. Facebook where vast majority of businesses absolutely must be advertising. In support of my words, i am providing few points which are below:
  • Mass users spend most of there spare Time on Social Media
It is the reach of Facebook among mass which shows that its so huge for any business to ignore. To utilise it as branding and marketing platform, you first need a business page on Facebook. Many businesses are aware about its benefits and data says that no. of such businesses are approx 40 million. It gives you future customers.
As per data we have the figure for average person spends who spends his or her time online on social networks is 28% and 1.72 hours per day worldwide.
Figure for every minute, users like more than 4.1 million posts, posting comments, status updates, and photos on Facebook. They spend large amount of time on Facebook every single day of every month.
  • Over 1 Billion Users Served
If you are new to this platform then you might have not aware about the fact that Facebook is a big deal. 1.55 billion people log onto Facebook every month and 1.39 billion visit via mobile (data released by Facebook). 
It is not limited to desktop only, it has reached another level for mobile users as Half a billion people only access Facebook via a mobile device.
So you can imagine what a broad market is on Facebook for your business. You just need to connect with them. Even Facebook ads helps you in reaching the right audience. Your audience.
  • Massive Platform for Content Promotion
For businesses who are creating great content for their website, they get deep reach among users as informative content is always liked by the relevant users.
It also create brand awareness for your business through your information sharing contents having all the details, new product or services, events etc. Here your content will become exposed to an even larger audience.
  • Amazing Targeting
On Facebook, you get much more than your expectation as far as targeting is concerned. With this platform Businesses can target users through Facebook Ads by location, demographics, age, gender, interests, behaviour, and connections.
  • Incredibly Powerful Remarketing
Remarketing allows you to target the audience who were there on your website in past, they visited your website, used your mobile app, or given you their email address. Through Facebook Adverts you can show ads to them when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.
Remarketing is the most powerful way to grow your business. It boost engagement rates by three times and increase conversion rates by two times.
  • With Facebook Adverts, Turn Visitors Into Leads and Customers
Facebook Ads brings new traffic to your website, which will later with proper efforts and follow ups leads into leads, new customers and ultimately sales. By using all features of Facebook Adverts you will be able to get maximum benefits of this wide platform. It helps you more frequently capture qualified leads or make sales.
  • Key Player Call Buttons
Having large no. of users on Facebook you have the opportunity to capture leads from mobile Facebook users as it is a huge opportunity. For better conversion calls to businesses are more result oriented clicks on websites. That's why Buttons are key players.
  • Manage Facebook Ads easily through tools
Many users have misconception about Facebook ads as they think its "too complicated." But nothing is like that, with ad tools you can easily run the Facebook ad campaign for your business website.
Facebook Ads can have huge benefits for all types of businesses. The ROI on Facebook ads is quite amazing and leads to a hugely successful year for your business.

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