Which is better - Traditional Marketing Or Digital Marketing?

With growing Digital Marketing trends it has become a topic of discussion that is it really better than Traditional Marketing and what are the factors which makes it better than Traditional Marketing.

For businesses it has become difficult to choose the marketing pattern, because their budget doesn't allow to go for both so they have to pick one which will be better for their business growth. For making the decision one have to go fr complete research and then can opt the most suitable marketing option for their business to get maximum output for their business.

Since long time we have seen print ads in form of magazines and newspapers, flyers in mail, commercials both on TV and radio and billboards etc which are the form of Traditional Marketing. For Digital Marketing, we have business website, brand advertisement through different social media platforms such as Facebook, Twitter, YouTube etc.

Benefits of Traditional Marketing

• Reach your target local audience easily
• The marketing materials can be kept
• Simple to understand

Negatives For Traditional Marketing

• Less interaction between the medium used and the customers. Traditional marketing doesn't give the audience a choice.
• Print or radio advertisements is costly.
• Results measurement for this marketing strategy is difficult.
• Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors.

Benefits of Digital Marketing

• You can target a local audience, but also an international one, this makes your campaign more effective.
• Your audience have the choice of how they want to receive your content like through blog post, YouTube video etc.
• More interaction with audience is possible with the use of social media networks.
• This Marketing Strategy is cost-efficient. Although some invest on paid ads online; the cost is still cheaper than traditional marketing.
• Can easily track the status and performance of the marketing efforts with tools like Google Analytics, insights tools offered by most social media channels.
• With solid marketing strategy any business can compete with any competitor regardless of size.
• For results you haven't to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned. You have all the data like numbers of website visitors, subscribers increase, peak trading times, conversion rates etc at the touch of a button.
• Very effective in Brand development
• Its Viral

Now we have the pros and cons for Traditional as well as Digital Marketing and by going through this some may be in favour of Traditional and some will favour Digital Marketing.

Even i am biased for Digital marketing as i am in same field but will still suggest new and existing businesses to go for both as traditional marketing materials are also very useful and have impact on customers.

I believe that our traditional marketing methods support our digital marketing efforts. The two do not operate in exclusion from each other. With combination of both the Marketing forms any business can get best output and do best in the industry. As it forms a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.