I am going to deal about Internet marketing in
a systematic, simple way to understand and implement effective online
marketing.
As the time has changed now and it is in
great demand so it must be known to make it effective and successful.
There are four basic points or we can say pillars
responsible for online marketing success:
Relationships
Building
strong audience relationship is must and plays critical role to everything we
do here. Instead of always looking for new customers, we’d much rather create a
valued environment that benefits our existing readers and customers and keeps
pulling them back. We don’t advertise in the traditional sense; instead, our
readers do a great job of “spreading the word” for us.
It’s about having consummate respect, always, for your
audience and your market.
It’s about making a
commitment to creating a quality experience for your readers and subscribers.
Direct response copywriting
We certainly stay abreast of the latest social media
trends (and sometimes create them), but underlying everything we do here is
solid copywriting techniques.
Starting with a
killer headline and moving strategically through the copy to a stirring call to
action, traditional copywriting technique works amazingly well in social media.
“Old-fashioned”
copywriting advice can make all the difference between a business or blog that
limps along and one that truly thrives.
We’ll show you
precisely what we mean in the initial issues of the newsletter.
Content marketing
What’s
the backbone of the Copyblogger formula?
Deliver great content.
Then keep delivering
great content, but in a strategic and focused way.
Every once in awhile, make a great offer that benefits the
reader and involves the exchange of cash money.
Of course, we’ll give you some more specifics on how to do
that once you’re on board.
Have
something worth selling
Everyone
is selling something. It might be a product, a service, a download, an idea, or
a worthy cause.
Whatever you’re selling, it’s got to be worth the price. (And
never forget that reader attention is a valuable commodity that’s in strictly
limited supply.)
Whether you’re asking for dollars, euros, yen, or valuable
time and attention, you’ve got to deliver something that towers above your
asking price.
Bringing it all
together
Each of these four pillars enhances the others.
Together, they’re much stronger
than they would be if any of the pillars were missing. To make it work
even better, we’ll also be including “behind the scenes” lessons that show you
how we put our own marketing systems and launches together, and the role each
piece plays.
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