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Digital Marketing Trends

Digital Marketing Trends

Thursday, 18 June 2015

Four Pillars For Online Marketing Success

I am going to deal about Internet marketing in a systematic, simple way to understand and implement effective online marketing.
As the time has changed now and it is in great demand so it must be known to make it effective and successful.
There are four basic points or we can say pillars responsible for online marketing success:

Relationships
Building strong audience relationship is must and plays critical role to everything we do here. Instead of always looking for new customers, we’d much rather create a valued environment that benefits our existing readers and customers and keeps pulling them back. We don’t advertise in the traditional sense; instead, our readers do a great job of “spreading the word” for us.
It’s about having consummate respect, always, for your audience and your market.
It’s about making a commitment to creating a quality experience for your readers and subscribers.

Direct response copywriting
We certainly stay abreast of the latest social media trends (and sometimes create them), but underlying everything we do here is solid copywriting techniques.
Starting with a killer headline and moving strategically through the copy to a stirring call to action, traditional copywriting technique works amazingly well in social media.
“Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives.
We’ll show you precisely what we mean in the initial issues of the newsletter.

Content marketing
What’s the backbone of the Copyblogger formula?
Deliver great content.
Then keep delivering great content, but in a strategic and focused way.
Every once in awhile, make a great offer that benefits the reader and involves the exchange of cash money.
Of course, we’ll give you some more specifics on how to do that once you’re on board.

Have something worth selling
Everyone is selling something. It might be a product, a service, a download, an idea, or a worthy cause.
Whatever you’re selling, it’s got to be worth the price. (And never forget that reader attention is a valuable commodity that’s in strictly limited supply.)
Whether you’re asking for dollars, euros, yen, or valuable time and attention, you’ve got to deliver something that towers above your asking price.

Bringing it all together
Each of these four pillars enhances the others. Together, they’re much stronger than they would be if any of the pillars were missing. To make it work even better, we’ll also be including “behind the scenes” lessons that show you how we put our own marketing systems and launches together, and the role each piece plays.



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