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Digital Marketing Trends

Digital Marketing Trends

Wednesday, 4 February 2015

What Is Internet Marketing?

Internet marketing also called online marketing refers to promotion and marketing process that use the internet and email to push direct sales via electronic commerce, in addition to sales lead generation from Web sites or emails. Online advertising & Internet marketing efforts are typically used in conjunction with traditional types of advertising like television, magazines, newspapers & radio.

Internet marketing can also be categorized into following specialized areas such as social media marketing, email marketing & web marketing:

*Web marketing consists of affiliate marketing Web sites, e-commerce Web sites, promotional or informative sites, web advertising on search engines and organic results on search engine through search engine optimization (SEO).
*Email marketing involves both promotion, advertising & marketing efforts by e-mail messages to current as well as prospective customers.
*Social media marketing also contains both advertising and marketing efforts with social networking sites like Facebook, Digg, Twitter, YouTube etc.

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