In recent time Digital marketing has seen
some transformation and shown its importance and role in online reputation
management and branding. Like other fields depending on communication
technologies, Digital Marketing has emerged as very effective tool in making
strong online presence. Digital marketers know it well and looking forward for
fruitful transformation in coming years.
On
basis of Market Research and existing trends below are few prediction for year
2015 & 2016:
#
Importance of Content Marketing
As we know well ‘Content is the king’
and is on driving seat in Internet/Digital/Online Marketing process or campaign
and will continue in keeping its importance. Hence marketers will be more
concerned for the quality and tested contents rather than just putting the
information on the board. It will depend on the customers need and and their
comfort in availing those services i.e. should be client oriented.
#Marketing
Analytic
It is still existing among the
marketers that they are using different kind of analytical tools in order to
know the customers interaction with their product or services. The importance
of this analytical approach will be more in use in coming years. This will lead
ti innovation of more advanced analytical tools to gather more accurate
information.
#Viral
Video Marketing
Video marketing is gaining importance
these days in promotional activities. These are the tools which are in reach of
marketers and proved that are of much importance because of its popularity and
reach among masses. It will increase use of video marketing activities.
#Visual
Story telling Will be more effective
Together with
increased use of videos, visual stories crafted for marketing purposes will be
able to spark the movement and inspire emotions, sending a clear message about
the brand to its consumer communities and helping to define it against the
surrounding surge of noise.
#Mobile ……….All The Way
The importance of
mobile will grow in all aspect of business, online marketing included. People
use mobile gadgets all day long and in various contexts, allowing marketers to
target them in a longer stretch of time and during different phases of the day
– at work, during rest or play.
In order to stay
effective, online marketing strategies should immediately respond to the
preferences and behaviors of their targeted audiences and follow consumers in
their daily use of the web. Considering those ten trends and predictions for
2015, there’s no doubt about one thing – marketers will find next few years
inspiring deep changes in the ways in which consumers interact with online
environments.
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