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Digital Marketing Trends

Digital Marketing Trends

Wednesday, 29 July 2015

Online Marketing Predictions For Year 2015 & 2016

In recent time Digital marketing has seen some transformation and shown its importance and role in online reputation management and branding. Like other fields depending on communication technologies, Digital Marketing has emerged as very effective tool in making strong online presence. Digital marketers know it well and looking forward for fruitful transformation in coming years.

On basis of Market Research and existing trends below are few prediction for year 2015 & 2016:

# Importance of Content Marketing
As we know well ‘Content is the king’ and is on driving seat in Internet/Digital/Online Marketing process or campaign and will continue in keeping its importance. Hence marketers will be more concerned for the quality and tested contents rather than just putting the information on the board. It will depend on the customers need and and their comfort in availing those services i.e. should be client oriented.

#Marketing Analytic
It is still existing among the marketers that they are using different kind of analytical tools in order to know the customers interaction with their product or services. The importance of this analytical approach will be more in use in coming years. This will lead ti innovation of more advanced analytical tools to gather more accurate information.

#Viral Video Marketing
Video marketing is gaining importance these days in promotional activities. These are the tools which are in reach of marketers and proved that are of much importance because of its popularity and reach among masses. It will increase use of video marketing activities.

#Visual Story telling Will be more effective
Together with increased use of videos, visual stories crafted for marketing purposes will be able to spark the movement and inspire emotions, sending a clear message about the brand to its consumer communities and helping to define it against the surrounding surge of noise.

#Mobile ……….All The Way
The importance of mobile will grow in all aspect of business, online marketing included. People use mobile gadgets all day long and in various contexts, allowing marketers to target them in a longer stretch of time and during different phases of the day – at work, during rest or play.

In order to stay effective, online marketing strategies should immediately respond to the preferences and behaviors of their targeted audiences and follow consumers in their daily use of the web. Considering those ten trends and predictions for 2015, there’s no doubt about one thing – marketers will find next few years inspiring deep changes in the ways in which consumers interact with online environments.

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