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Digital Marketing Trends

Digital Marketing Trends

Wednesday, 8 March 2017

SEO Importance And How It Is Effective in Marketing

When we talk about SEO many things comes in mind like promotion, branding, linking, marketing etc. In today's era in the world of online marketing, it happens many times that misinformation abounds and get compounded exponentially in rapidly changing world. Many things we think we know (but don't) about search-engine optimization, or SEO, may have been true a few years ago but have changed now.

Few of the strong belief which we still have like:
-Metatag Descriptions Help Your Rankings
-The More Inbound Links, the Better
-PageRank Still Matters
-Google Prefers Keyword-Rich Domains
-Websites Must Be 'Submitted' to Search Engines
-Good SEO Is Basically About Trickery

Few of the above points still have the strong value in present SEO practices but few have lost their importance now. They are now not even in pictures like' PageRank Still Matters'. It's been a long time when we have seen the update regarding Pagerank.

Now the practices have been modified and completely accept the white hat practices or can say fair games only. Now all the practices which were earlier considered in Grey Hat Technique have nothing to do now with the results for the website. They can only harm, so avoid completely those techniques.

Now, one clear thing came out after a lot of observation and analysis that Good SEO is about creating a relevant, informative website, with completely unique content and great user experience, and convincing for the sharing and distribution of great content to drive organic publicity and links back to your site. Now you can't do the activities to get others forced to link with your website. It's the content, the information which will make sure that other users will come to your website and link with your website as they feel some connection in doing so.

Major benefits of having good SEO for your business page or website:
-It Improve search engine position
-It drives qualified traffic to your site
-It Increase the chances of conversion
-It helps in reducing Bounce Rate
-Helps in keep Customers Engaged
-Be recognized as an authority in your niche
-Quite beneficial in promoting your local business

Now the question is how it helps in growing a local business and places it at another level?
Below is the statistics which speaks itself:

· 74% of online users perform local searches
· 20% of all searches are related to location
· 43% of search engine users are looking for a local business
· 61% of local searches result in a purchase etc

It is clear and easily understandable thing that these days SEO is one of the most popular buzz words in Internet Marketing. As Advertising is a very important part of running any type of business, hence doing organic or unpaid practices makes a good online presence in budget as well as in reach of mass users who spends most of their time on internet. Internet Marketing has impressive numbers and reach, it is important to take Search into consideration and the possibilities it has to offer.

Find more posts and informative content on my Blog http://internetmarketingsection.blogspot.in/ and for more references join me on LinkedIn https://in.linkedin.com/in/rajnishant


  1. I have seen very good posts regarding SEO and marketing but i am damn sure this is far ahead and having more deep information and details regarding impact of SEO on marketing processes. Great Post!!!

  2. Today, marketers are facing cut throat competition and at this stage this medium has become a strong weapon which is helping them to come out from critical situation at less expenses. I expect this is going to be a great source of information for visitors.

  3. Hey Nishant, I hope you are doing well. I was waiting for your new post. I like the way of detailing you provide in your post. Once again it allured me to read full post and i felt its worthy to spend time here. Thanks!!!

  4. SEO and Marketing, when combines really become very fruitful. As in modern era, most of the time people are spending time on internet and doing most of their work through online medium, hence web promotion playing a vital role in improving business standards as well as revenue generation. Informative post!!

  5. I am very much aware of this fact that how these techniques can enhance a business performance as i have already experienced in my business. Thanks Nishant for this post and support in business promotion.

  6. I totally agree with you that SEO is playing an important role in getting businesses in top search results. And as we know to get leads we must have to be in reach of masses which SEO does.

  7. I love this optimization techniques as it not only let us know the loop holes but also allow us to get the exposure and promote ourself on world wide webspace in effective manner. I love theses practices.

  8. AnonymousJune 24, 2017

    Nice blog, thank you for sharing such great information.
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  9. Writer must have did a lot of work to put together this piece of information, really good. Thanks

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  10. The blog was absolutely fantastic! Lot of information is helpful in some or the other way. Keep updating the blog, looking forward for more content...Great job, keep it up.
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