When we talk about SEO many things
comes in mind like promotion, branding, linking, marketing etc. In today's era
in the world of online marketing, it happens many times that misinformation
abounds and get compounded exponentially in rapidly changing world. Many things
we think we know (but don't) about search-engine optimization, or SEO, may have
been true a few years ago but have changed now.
Few of the strong belief which we still have like:
-Metatag Descriptions Help Your
Rankings
-The More Inbound Links, the
Better
-PageRank Still Matters
-Google Prefers Keyword-Rich
Domains
-Websites Must Be 'Submitted' to
Search Engines
-Good SEO Is Basically About
Trickery
Few of the above points still have
the strong value in present SEO practices but few have lost their importance
now. They are now not even in pictures like' PageRank Still Matters'. It's been
a long time when we have seen the update regarding Pagerank.
Now the practices have been modified and completely accept the
white hat practices or can say fair games only. Now all the practices which
were earlier considered in Grey Hat Technique have nothing to do now with the
results for the website. They can only harm, so avoid completely those
techniques.
Now, one clear thing came out
after a lot of observation and analysis that Good SEO is about creating a relevant,
informative website, with completely unique content and great user experience,
and convincing for the sharing and distribution of great content to drive
organic publicity and links back to your site. Now you can't do the activities
to get others forced to link with your website. It's the content, the
information which will make sure that other users will come to your website and
link with your website as they feel some connection in doing so.
Major benefits of having good SEO for your business page or
website:
-It Improve search engine position
-It drives qualified traffic to
your site
-It Increase the chances of
conversion
-It helps in reducing Bounce Rate
-Helps in keep Customers Engaged
-Be recognized as an authority in
your niche
-Quite beneficial in promoting
your local business
Now the question is how it helps
in growing a local business and places it at another level?
Below is the statistics which
speaks itself:
· 74% of online users perform local
searches
· 20% of all searches are related
to location
· 43% of search engine users are
looking for a local business
· 61% of local searches result in
a purchase etc
It is clear and easily
understandable thing that these days SEO is one of the most popular buzz words
in Internet Marketing. As Advertising is a very important part of running
any type of business, hence doing organic or unpaid practices makes a good
online presence in budget as well as in reach of mass users who spends most of
their time on internet. Internet Marketing has impressive numbers and reach, it
is important to take Search into consideration and the possibilities it has to
offer.
Find more posts and informative content on my Blog http://internetmarketingsection.blogspot.in/ and for more references join me on
LinkedIn https://in.linkedin.com/in/rajnishant
I have seen very good posts regarding SEO and marketing but i am damn sure this is far ahead and having more deep information and details regarding impact of SEO on marketing processes. Great Post!!!
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ReplyDeleteSEO and Marketing, when combines really become very fruitful. As in modern era, most of the time people are spending time on internet and doing most of their work through online medium, hence web promotion playing a vital role in improving business standards as well as revenue generation. Informative post!!
ReplyDeleteI am very much aware of this fact that how these techniques can enhance a business performance as i have already experienced in my business. Thanks Nishant for this post and support in business promotion.
ReplyDeleteI totally agree with you that SEO is playing an important role in getting businesses in top search results. And as we know to get leads we must have to be in reach of masses which SEO does.
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