Intrusive Interstitial Penalty — January 10,
2017
Google started
rolling out a penalty to punish aggressive interstitials and pop-ups that might
damage the mobile user experience. Google also provided a rare warning of this
update five months in advance. MozCast showed high temperatures from January
10-11, but many SEOs reported minimal impact on sites that should have been
affected.
Unnamed Major Update — December 14, 2016
Multiple Google
trackers showed massive flux around December 14-15, including a rare MozCast
temperature of 109°F. Webmaster chatter was heavy as well, but Google did not
confirm an update.
Unnamed Major Update — November 10, 2016
MozCast detected
a major (106°) spike on November 10th and another on the 18th. Industry chatter
was high during both periods, with some suggesting that the second spike was a
reversal of the first update. Google has not confirmed either event. Many
people reported bad dates in SERPs during the same time period, but it's
unclear whether this was causal or just a coincidence.
Penguin 4.0, Phase 2 — October 6, 2016
The second phase
of Penguin 4.0 was the reversal of all previous Penguin penalties. This seemed
to happen after the new code rolled out, and may have taken as long as two
weeks. Post-Penguin activity had one final peak on October 6th (116°), but it
is unclear whether this was Penguin or a new update. Algorithm temperatures
finally started to drop after October 6th.
Penguin 4.0, Phase 1 — September 27, 2016
The first phase
of Penguin 4.0, which probably launched around September 22-23, was the rollout
of the new, "gentler" Penguin algorithm, which devalues bad links
instead of penalizing sites. The exact timeline is unconfirmed, but we believe
this rollout took at least a few days to fully update, and may have
corresponded to an algorithm temperature spike (113°) on September 27th.
Penguin 4.0 Announcement — September 23, 2016
After almost two
years of waiting, Google finally announced a major Penguin update. They
suggested the new Penguin is now real-time and baked into the "core"
algorithm. Initial impact assessments were small, but it was later revealed
that the Penguin 4.0 rollout was unusually long and multi-phase (see September
27th and October 6th).
Image/Universal Drop — September 13, 2016
MozCast recorded
a nearly-record 111° temperature and a 50% drop in SERPs with image
(universal/vertical) results. The universal result shake-up opened up an
organic position on page 1, causing substantial ranking shifts, but it's likely
that this was part of a much larger update.
"Possum" — September 1, 2016
While unconfirmed
by Google, MozCast recorded extreme temperatures of 108° and a drop in local
pack prevalence, and the local SEO community noted a major shake-up in pack
results. Data suggests this update (or a simultaneous update) also heavily
impacted organic results.
Mobile-friendly 2 — May 12, 2016
Just more than a
year after the original "mobile friendly" update, Google rolled out
another ranking signal boost to benefit mobile-friendly sites on mobile search.
Since the majority of sites we track are already mobile-friendly, it's likely
the impact of the latest update was small.
Unnamed Major Update — May 10, 2016
MozCast and other
Google weather trackers showed a historically rare week-long pattern of
algorithm activity, including a 97-degree spike. Google would not confirm this
update, and no explanation is currently available.
AdWords Shake-up — February 23, 2016
Google made major
changes to AdWords, removing right-column ads entirely and rolling out 4-ad top
blocks on many commercial searches. While this was a paid search update, it had
significant implications for CTR for both paid and organic results, especially
on competitive keywords.
Unnamed Update — January 8, 2016
Multiple tracking
tools (including MozCast) reported historically-large rankings movement, which
Google later confirmed as a "core algo update". Google officially
said that this was not a Penguin update, but details remain sketchy.
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ReplyDeleteAlgorithms always remain main concern for digital marketers. As it shows the path how to go for the activities following the google norms. So its a good collection of all updates.
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ReplyDeleteOne who is in Internet marketing must have to be aware of all these updates as it shows the impacts of minor or major updates on search engine results. I praise for these kind of posts!!
ReplyDeleteThis is quite informative post and also allows us to revise at glance as it covers almost minor and major updates since 2016. Great work!!!!
ReplyDelete