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Digital Marketing Trends

Digital Marketing Trends

Wednesday, 11 November 2015

Important On-Page SEO Factors

There are important on-page factors that affect website ranking in search results. These include:

Webpage/ Website Content

The content of a webpage makes it worthy for a search result appearance. It is the content what the user or visitor came to see and is thus very important to the different search engines. As such, it is important to create quality content. Now the question is what do you mean by quality content? From an SEO perspective, all quality content has two attributes. Quality content must supply a demand and must be linkable.

Good content supplies a demand:

Just like the world’s markets, information is affected by supply and demand. The top quality content is that which does the best job of supplying the largest demand. It can an article, a post or a video, an image, a sound, or text, but it must supply a demand in order to be considered quality content.

Good content is linkable:

From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t connect to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than one might think. A few examples of this include: AJAX-powered image slide shows, content only accessible after logging in, and content that can't be reproduced or shared. Content that doesn't supply a demand or is not linkable is bad in the eyes of the search engines—and most likely some people, too.

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