Do You Know These Instagram Facts?

Instagram is one of the most popular social media platforms used throughout the world. The study which I did has given me a detailed idea about the Instagram facts which you should know.

• ·         Till 2019, there are approx. 1 billion active monthly Instagram users.
• ·         This popular social media platform was officially launched in 2010 as an iPhone app. It gained 1 million users within one month.
• ·         Businesses have broad coverage (33%) in terms of the most-viewed stories.
• ·         On this platform on average a business profile is visited by 200 million Instagram users and out of that 80% of accounts follow a business.
• ·         The number of businesses on Instagram is 25 million.
• ·         Alexa has ranked Instagram the 13th most popular website in the world.
• ·         $100 billion is the estimated worth of Instagram till date.
• ·         The most engaged brands on Instagram are:

National Geographic: 112 million followers

Nike: 83.9 million followers

NBA: 38.3 million followers

Chanel: 35.4 million followers

Louis Vuitton: 32.6 million followers

Adidas: 23.9 million followers

Starbucks: 17.9 million followers

GoPro: 15.8 million followers

• ·         Instagram daily active stories users (200 million) surpassed Snapchat daily users (161 million) in 2017.
• ·         Product tagging, one of the most successful feature of Instagram is providing a new way to reach an engaged audience who are actively looking to their favourite creators for inspiration, and make it easier to shop a brand’s products.
• ·         Instagram was acquired Facebook in 2012 for $1 billion.
• ·         Below are the 5 most-followed Instagram accounts, as of 2019:

Instagram: 305 million followers

Cristiano Ronaldo: 173 million followers

Ariana Grande: 158 million followers

Selena Gomez: 152 million followers

Kim Kardashian West: 142 million followers

Kylie Jenner: 139 million followers

• ·         The percentage of Instagram photos with no filter is 89.5%.
• ·         For photos that do include an Instagram filter, Clarendon is the most popular filter, followed by Juno, Ludwig, Lark, and Gingham.
• ·         Kevin Systrom and Mike Krieger, the creators of Instagram; met each other while attending Stanford. Both left the company in 2018 to pursue new projects.
• ·         Adam Mosseri serves as the current Head of Instagram. He has been with Instagram’s parent company Facebook for more than 10 years and oversees Instagram’s engineering, product, and operations.
• ·         Instagram is headquartered in Menlo Park, California.
• ·         Instagram employs 550 people around the world.
• ·         37% of all U.S. adults use Instagram.
• ·         Here’s the global breakdown of Instagram users in 2019:

United States: 110 million

Brazil: 66 million

India: 64 million

Indonesia: 56 million

Russia: 35 million

Turkey: 34 million

Japan: 24 million

United Kingdom: 22 million

Mexico: 20 million

Germany: 18 million

• ·         43% of U.S. Instagram users are female.
• ·         39% of U.S. adult residents who live in urban areas use Instagram. 31% of users are in rural areas, with another 28% in the suburbs.
• ·         Average age of Instagram users:

18-29: 59%

30-49: 33%

50-64: 18%

65+: 8%

• ·         Average education level for Instagram users in 2019:

High School Degree or Less: 27%

Some College: 37%

College: 33%