Visual content is becoming
important as most of the buyers are looking for such content for the idea of
look and appearance. It is also very catchy and impactful. A survey says that ¾
of internet users in the USA search primarily for the products having the
visual content. For the e-commerce business, product images are very crucial;
hence it should be of superb quality from different angles and descriptive. In
the words of experts, the products having professionally clicked images have a
much better impact on users and the rate of conversion is also much higher in
comparison to the products don’t have visual content. It results in improved
conversion and lower return rates.
Google image search has a very
good share in overall search volume. For e-commerce marketers, optimized
product images drive new customer acquisition and result in successful buyer
experience on Google Images. Google images deliver a better opportunity to get
quality traffic.
With the new updates for image
search now Google shows indexed images and refers traffic to publishers. Now
the option of “View Image” is replaced with “Visit Site”, means directing
traffic from Google Search to publisher sites. This all has given a tremendous
opportunity for E-commerce marketing professionals to create an improved channel
for customer acquisition through Google Image Search.
Below are few of the important
points which help in optimizing your product images and allow indexing in
Google search for quality traffic with purchase intent.
- Use the Basics of Image Optimization: Having descriptive file names are key to getting your product images found.
- Schema Markup For Images: Using structured markup to allow rich product attributes and product images lets brands attract prospectively searchers while they are looking for products to purchase on Google or images that include the merchandise you sell.
- Display Your Product Facts in Google Images & Google Search: Always keep the accurate details of the product which you are selling as it authenticates the worth and makes trust in the mind of users searching for such products on Google Search and Google Images. Through Google Merchant Center, now Marketers easily upload their product feed and images allowing them to appear in search results for web and images search.
- Use Google Knowledge Cards to show Your Product Images: This is very effective for such brands that manufacture their own products, original equipment manufacturers (OEMs) and/or B2B companies.
- Build trust among Customers for Authentic Images: Always try to have authentic images before uploading it for your business website or channel partners. Try to use customer images throughout your e-commerce website.
- Compress Your Images: The loading time is a crucial factor hence you must be sure for your image fast loading time and are well optimized for speed.
Properly followed and executed,
these six image search tactics can give your e-commerce website a boost in traffic and sales.
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