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Digital Marketing Trends

Digital Marketing Trends

Tuesday 5 February 2019

Want To Create the Perfect Facebook Ad in Minutes?


Digital Marketing is playing a vital role in creating awareness, promoting business, improving sales etc. Social Media Marketing is a key element in Digital Marketing having different social media channels which have been used by marketers. Today I am going to focus on Facebook Ads and how convenient to create Facebook Ads in few simple steps. With the right knowledge, some research and proper understanding of the market and consumer behavior an effective Facebook ad can be created comfortably. With behavioral targeting, pixel tracking, Facebook offers an incomprehensible number of targeting options, marketing best practices, and ad formats.

With below-mentioned points you will be able to create Facebook Ads in few minutes:

·        An Ad should be with a simple CTA with one clear action

For an effective Ad, it should be clear about the action it wants the prospect to take. An Ad can be for two types of result, first to engage your prospect’s attention and second to drive a direct action like a sale, app installs, or lead. For best output, you must have to be experts in creating ads and doing right placement. An ad should be worthy for the visitor as their time is important and hence should include what the product is, what the deal includes, and uses a timed offer to give you a convincing reason to buy right away.

·        Right audience targeting strategy and refine over time
With a clear action, you also have to be a concern for the right strategy so that it will result in the same output as you are expecting. By being intentional in your audience targeting, you can save a lot of money and time. For better strategy, you can use existing data (such as people who purchased a product from your website) to target similar prospects on Facebook. This allows you a concrete platform to start testing and filtering your audience targeting.
For better targeting first choose target location, then add on interests and demographics. Yo can do more segmentation by adding necessary categories—such as the user must be interested in X and also must like Y or Z. Experiment with behaviors as well.

·        An Ad should have a clear and conversational headline

For a perfect Facebook Ad, the headline must be conversational and equipped with sales tricks. Sometimes a good headline is a clever phrase. Other times, it’s a straightforward product benefit.

·         Must have an image that has creative tension with the headline
For an attractive and effective Facebook Ad, it should have a clever or creative tension between art and copy. If the copy is accurate, make the visual lively. If the visual is lively, make the copy correct. This creates divergence and chemistry between the art and copy.

·         Remove friction for your CTA through description

After having the right strategy with the perfect title and creative tension image the description area is also very effective while asking people to complete action as it creates buyer anxiety. This useful area should be used to anticipate common buying objections. “Download your report”, “Subscribe”, “Order now”, Free Shipping, return policies etc are some of the important CTA which add value to the Ad.

3 comments:

  1. Again as expected very informative from you Sir. Every time i find different topic and informative content. Keep it up and share your knowledge with your visitors. Thanks !!

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  2. Nice Post! Thanks for sharing this knowledge for Social Media Marketing Service. In this blog, I found lots of good information about subject-SMM. Keep sharing more!

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  3. Thanks for sharing this guide!
    Will definitely try this out ASAP

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