Points To Remember While Running A PPC Campaign

Running a paid campaign needs a good research work and expertise while preparing the strategy. It’s not a cup of tea for everyone. It needs research skill, analysis skill, focusing right keywords; keywords search volume in a target location, implementing the right bidding strategy and many other factors. For better PPC Campaign performance you have to take care of few very crucial points:

• Never Underspend The Budget: Suppose you have a fixed budget for daily spending but you are not reaching near to that, it may be because your keyword list is too narrow; target radius is small, low quality scores which lead to the disappearance of ads on SERP, low search volume for selected keywords etc.
• Refuse Branded Terms In Paid Campaigns If Already In Rank Organically: If your business website is already on top position with organic efforts, no need to waste money in paid campaigns for such branded terms.
• Don’t Expect Same Conversion Rate From All Keywords: Different ad groups have a different set of keywords which is thereafter deep research. They can’t give the same kind of results and hence there is a difference in conversion rate also.
• Cost Per Click Is Not The Sole Determining Factor: It is one of the factors, not the only factor to be very specific while analysis CPC. Clicks from the right audience are fruitful and it leads to the conversion.
• Don’t Send Every Single Paid Search To Homepage Only: Landing page should be relevant so that user can get the same information for which they have clicked the ad. So have a relevant landing page with the search terms for better user experience and better conversion rate.
• Use Ad Extensions: Use proper ad extensions as they are more compelling factors.
• Have Better Understanding Of What You Should Be Paying For Conversion: Cost for conversion is a crucial component when we talk about profit and loss. Cost of conversion is simply calculated by dividing total campaign spend by total conversions tracked.

I hope you will like this information and this will help you to improve your paid campaign performance and make a good profit with your ads. If you liked it, Like, Share and Comment.